Yukigassen: Road to Glory is a hyper reality documentary following ten young Canadians competing in Japan at the World Championships of Yukigassen (aka Professional Snowball Fighting). On January 31st, Team Canada broke the Guinness World Record for the Largest Snowball Fight in the World, and now the team is on their way to the 28th Annual Showa-Shinzan International Yukigassen World Championships.
The tournament is held at the base of a smouldering volcanoe in Northern Japan. Their goal is to immerse themselves in Japanese culture in hopes of learning the secret art of snowball fighting that has allowed Japan to dominate the sport of Yukigassen for nearly 30 years. Through a combination of social media, digital shorts, and media appearances, Team Canada has created an International Buzz that is taking the world by storm. The entire project will be covered through a hyper immersive social media experience with the final goal of creating a full length documentary of the entire adventure.
Japanese for “snow battle”, Yukigassen is a fast-paced competitive sport that could not be more “truly Canadian in nature”. This dynamic sport is played on a snow court where teams of seven battle with 90 snowballs per period in an attempt to eliminate the opposing team or capture their flag. Conceived in Japan in 1988, the first tournament was held in 1989 and attracted 70 teams and 7,000 spectators. Last year’s event drew 172 teams from around the world and attracted more than 25,000 spectators.
After more than 20 years in Japan, this energetic sport is now blowing up across Canada! Yukigassen Canada holds exclusive rights to the sport, and is recognized by the Japan Yukigassen Federation (official governing body).